Campaign with Luxy Ruiz Nicolas
The Heiress is a speakeasy night club inspired by Anna Delvey, a New York socialite who redefined audacity. The Heiress transforms her values- ambition, art, power, and luxy into an immersive nightlife experience.
The dating app Raya is an exclusive, membership-only private social networking app used
for dating, networking, or finding friends.
for dating, networking, or finding friends.
Their collab is an exclusive week-long nightly event only found by matching with one of "The Heiress" profiles on Raya. Once a user matches, they are sent an invitation.
App Mockups
Instagram Carousel Post
Instagram Story Post
Invitations